Understanding the Role of Export Promotion Council

Export promotion councils are organizations established by the Government of India to guide and assist big and small sellers from India to export to the international markets. These councils make sure that Indian products find recognition in the foreign boundaries. The role of export promotion councils also is to ensure that all the activities that are essential for the promotion and growth of the organization are adequately undertaken.

“Export” is a broad term that does not limit only selling in other countries. It also includes establishing a company in the domestic market, testing the products, utility, capacity to satisfy demands, etc. Exports are affected by many factors that include the political state of countries, rules, and regulations, geography, climate, working conditions, supply chain and delivery, management of inventory and money, etc.

For any seller, all these responsibilities when clubbed together are too much to perform. That is where the role of export promotion councils comes into the picture. Their functions are justified when a seller sees an opportunity in the foreign market and agrees to sell their products internationally. In India, these councils are divided into various categories that make the process even easier.

There are cashew promotion councils, gems, and jewelry promotion councils, sports goods promotion councils, promotion councils for leather goods, chemicals, pharmaceutical export promotion councils, etc. Altogether, the role is to make the sellers understand the significance of exports and fulfilling the objective on a macro level. Following are some of the critical roles that these councils play.

• The central role is to provide guidance and assistance to sellers at all points in the export process. Whether it is any export promotion activity, fair, or exhibition, the export promotion councils ensure that the sellers are motivated.
• The next thing that comes in the list of roles of export promotion councils is to provide ample information. Exports involve trade between two countries. It means that various rules, regulations, and policies need to be implemented. The councils take responsibility for providing all such information.
• As a body of the government, it is also responsible for collecting data on export growth statistics and analyzing it for reference to the sellers. This data is beneficial when it comes to the generation of policies.
• These councils act as a liaison among sellers, trade, and the industry to identify problems and give practical solutions.
• They act as a cooperating body between exporters and the Export-Import Council.
• The role of the export promotion council is also to gather information about fledgling opportunities in the market and help sellers from India grab them first hand.
• They also assist exporters with transport-related solutions when the seller faces any problem.
• They also help exporters to get some concessions and freight reductions if applicable.

There is an export-promotion council in India for any product exported that takes care of all the necessities and permits. Without an export promotion council, the condition of exports might not be as good as it is right now.

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